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Marketing Associate

Boston

Job Summary

As the Marketing Associate for Mispro Biotech Services, you will work closely with the Marketing Director to develop and execute the marketing strategy for North America’s leading contract vivarium organization. This is an exceptional opportunity to join an established yet rapidly growing company where you can make a difference on day one. Your experience with multi-channel marketing execution, content development, and creative will compliment a well-balanced team of internal stakeholders and external partners to build brand awareness and generate leads.

We are an innovative company seeking proven creative thinkers and daily doers who understand that an idea is only as good as its execution. Experience in the life sciences and drug development space is helpful, but the ability to quickly learn an industry, develop actionable insight, and contribute to content and strategy that positions the company for success is just as important.

 

Responsibilities

Your primary responsibility will be to work closely with internal teams and external partners to execute best-in-class marketing campaigns and promotional materials that build brand awareness and drive customer acquisition while working within the allocated budget.

  • Conduct research on competitive landscape, market trends, and customer behavior
  • Track marketing campaigns, events, and partnerships for effectiveness, KPI’s, and ROI
  • Analyze web traffic and behaviors using Google Analytics and AdWords data
  • Build and customize reports from research and analysis and provide recommendations for improvements to tactical strategies, marketing touchpoints, and customer acquisition
  • Develop innovative marketing content and creative
  • Develop and lead marketing campaigns from the idea stage through implementation
  • Identify and coordinate promotional activities, events, and trade shows
  • Execute a quarterly audit and gap analysis on marketing touchpoints and activities
  • Manage external partners in the development and execution of marketing strategy
  • Performs other duties as assigned

Job Requirements & Qualifications

  • Demonstrated ability to quickly on-board and work independently within a small team
  • Proven ability to research an industry/business model and its competitive landscape
  • Have solid experience in managing and leading SEO/SEM, display advertising, social media, email, and marketing database campaigns
  • Exceptional writing skills; experience writing press releases a plus
  • Demonstrated resourcefulness and ability to work on multiple tasks/projects while meeting deadlines and being flexible in an environment of changing priorities
  • Be able to work with large data sets, analyze and create reports and provide actionable insights and recommendations
  • Excellent organizational skills and attention to detail
  • Grasp and understanding of marketing automation and lead software
  • Understands website metrics and best practices
  • Efficiency with MS Office Suite (Excel required), Adobe Creative Cloud a plus

Education & Experience

  • Bachelor’s degree in Business, Marketing, Science, or related field required, Master’s degree a plus
  • Five years of related experience with at least three years in specialized area required

Physical Requirements

  • Prolonged periods of sitting at a desk and working on a computer
  • Attendance at events required
  • Some travel required

Hours

  • Full-Time

Location

  • Greater Boston area preferred

Telecommuting

  • This role will be primarily telecommuting
  • On-site meetings and/or working sessions will be required and scheduled based on location

Salary Range

  • 80k-90k

Benefits

  • Generous employer-paid portion for medial & dental for employee and dependent coverage
  • Employer matching 401K plan
  • Generous time off: vacation, holidays, personal days, and floating holidays
  • Sick time
  • Other benefits offered include vision, group and voluntary life/AD&D, Accident, Critical Illness, and Hospital indemnity plans; MetLife Law, and Identify Theft Protection
  • Commuter benefits through Wage Works
  • FSA – Medical and Dependent care coverage
  • Tuition and education reimbursement
  • Annual incentive/bonus program

Apply Now

Apply now for a rewarding career with North America's leading vivarium services company!

Marketing Associate

Boston